Malaysia Airlines sacks 6,000 workersBy BOBRICKY 01:17 Mon, 01 Jun 2015 Comments
Malaysia Airlines is â€œtechnically bankruptâ€, its new German CEO said Monday as the carrier slashed 6,000 jobs as part of plans to recover from deadly disasters and a long run of red ink.
Christoph Mueller made public his plans for the troubled flag carrier for the first time since the aviation turnaround specialist was brought in on May 1 to save it from collapse.
They include the thousands of job cuts â€” expected but made official on Monday â€” a trimmed route network, a revamped brand image and an overhaul of the companyâ€™s organisation and operations.
Mueller, whose job-cutting stints at Irelandâ€™s Aer Lingus and Belgiumâ€™s Sabena earned him the nickname â€œThe Terminatorâ€, said Malaysia Airlinesâ€™ desperate situation made drastic action unavoidable.
â€œWe are technically bankrupt and that decline of performance started long before the tragic events of 2014,â€ Mueller told reporters, referring to a pair of disasters that rocked the already loss-making airline last year.
â€œThe restructuring process will start today with a hard reset.â€
Beset by poor management, Malaysia Airlines had struggled for years to remain competitive, posting losses for most of the past five years.
But its two shocking disasters in 2014 were the final straw, pushing the carrier to the brink of collapse.
In March of last year Flight MH370 disappeared with 239 passengers and crew aboard and remains missing.
Four months later Flight MH17 was blown out of the sky, killing all 298 aboard, by a suspected ground-to-air missile over Ukraine.
A Malaysian state investment fund took the reeling airline over late last year, later tapping Mueller to take the helm. He is the companyâ€™s first non-Malaysian CEO.
On Monday the airline said it had issued termination letters to all of its roughly 20,000 employees, followed by new contracts offered to 14,000 of them as it aims to slim down.
Mueller said the 6,000 job losses were necessary as the company suffered from cost burdens 20 percent higher than those sustained by its rivals.
Under Mueller, 52, the carrier plans to â€œre-inventâ€ itself beginning from September 1 with a yet-to-be-revealed new brand image and livery as it seeks to shed the stigma of disaster.
Mueller indicated a name change was possible.
â€œWe will test that very diligently with test groups because we have to achieve a perception of a completely new start in certain markets where our brand is particularly tarnished,â€ he said.
But the plans were attacked by the carrierâ€™s flight attendants union, which said employees were paying the price for the companyâ€™s poor management over the years.
â€œToday is the darkest moment for employees of Malaysia Airlines. I am having a tough time dealing with the emotions of those who have been terminated,â€ said Ismail Nasaruddin, the unionâ€™s head.
â€œIt is very distressing. I have crew members crying all over the phone, saying they had been terminated despite having a sterling performance record.â€
Ismail said the union would decide this week whether to take action.
Other major unions at the airline have been quiet about the brewing plans, with Malaysian media reports suggesting they would go along with them.
Mueller said there would be no turning back as he focuses on â€œstopping the bleedingâ€ this year, stabilising the company next year and starting to grow again by 2017.
Mueller indicated the company would also reassess its route system. He gave no details but rejected suggestions it pull back to become merely a regional carrier.
Aviation analysts have long blamed the airlineâ€™s failure to compete on poor management, over-reaching on routes, government meddling and unfavourable service and supplier contracts stemming from Malaysiaâ€™s crony capitalist system.
Mueller said all of the carrierâ€™s service and supplier contracts would be reassessed and brought in line with industry norms.
The airline also would embark on a major revitalisation of technology, training and in-flight entertainment and service, he said.
Please LOGIN or REGISTER To Gain Full Access To This Article