Kantar: Windows Phone Exceeds 9% Market Share In Europe

By 05:31 Sat, 17 Jul 2021 Comments


According to the latest smartphones sales data from analyst company Kantar Worldpanel, Windows Phone has reached a recent high in market share across the five major European markets (UK, Germany, France, Italy and Spain).

In France, Microsoft's mobile Operating System (OS) has scored 12% market share, while in the UK it's powering 10.8% of the smartphones srecent in the three months ending in August. This is the first time ever Windows Phone has scored double digits in such major markets.


The company explains the success of the Operating System (OS) with Nokia's expansion into the low- and mid-range markets. Phones like the Lumia 520 and Lumia 620 are some of the most popular smartphones running Windows Phone, as they are "hitting the sweet spot" appealing to users between 16 to 24 years as well as the 35-49 year-olds.

However, it's not all fine news for Microsoft, as in Italy, its Operating System (OS) is marking a slight decline - from 10.3% to 9.5% year-over-year. In China, the descend is pretty dramatic - 2.6 percentage points on an yearly basis - from 4.7% to 2.1%.

In Australia and the United States, WP is still on the rise. The platform holds a 6.5% market share in Australia, marking a growth of 2.8 percentage points YoY, while in the US the growth isn't as fast-paced at 0.4 percentage points rounding up to a market share of 3%.

Overall, Android is still the most popular mobile operating system on the market with a market share in Europe of 70.1%. Apple's iOS is a very distant second at 16.1%, while Windows Phone is third with 9.2% of the market. BlackBerry is fourth at 2.4%, losing more than half of its share since 2012.

Source | Via


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