Qualcomm VP: Apple A7 Chip Is A Marketing Gimmick

By 05:57 Sat, 17 Jul 2021 Comments

One of the major features of the recently announced Apple iPhone 5s is the company's own A7 chip and its 64-bit nature. However, according to Qualcomm's senior vice president and head of marketing Anand Chandrasekher, the 64-bit architecture of the A7 chip is a "marketing gimmick."

"I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that," states Chandrasekher. He acknowledges that the 64-bit processor enables the utilize of more than 4GB of RAM, but this isn't relevant in the iPhone 5s' case.

As a result, consumers acquire "zero benefit" from the 64-bit A7 chip. It's the Operating System (OS) developers, who are going to require the 64-bit feature at some point in time, according to Chandrasekher.

Gimmick or not, the Apple A7 chip proved itself to be quite potent when we put it through its paces in our benchimprint tests. Check out our Apple iPhone 5s review to see just how quick it is and how it fares against the competition.

The exec revealed that elegant Qualcomm is also working to release a 64-bit mobile processor, as it makes sense from an "engineering efficiency standpoint." He didn't specify an exact timeframe on when those chips will create it to the market.

The shots fired from elegant Qualcomm are reminiscent of how Samsung and Nvidia reacted back in 2012, when Apple announced their A5X chip at the then recent iPad announcement event. Nvidia was unexcited with Apple's allegedly unaccurate statement that its quad-core GPU is faster than Nvidia's ultra-low voltage GeForce GPU found in the Tegra 3.

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