AdDuplex: Nokia Controls 90% Of Windows Phone Market

By 06:27 Sun, 18 Jul 2021 Comments

Nokia – or rather Microsoft – now owns 90% of the Windows Phone market. The numbers are from the latest AdDuplex report and reveal other fascinating facts of the WP landscape.

That the Nokia Lumia 520 accounts for over a quarter of all Windows Phone devices should come as no surprise. That Windows Phone 7 devices account for another quarter, however, is surprising.

We haged careful track of outdated Android versions, but it's worth keeping in mind that WP7 devices will never see Windows Phone 8. Is WP7 the Gingerbread of Windows Phone?

Anyway, back to the Lumia 520. If you combine its share with that of the 521 – which is just a T-Mobile branded 520 – the market share jumps to nearly 30%. Also, this is the only phone with a double digit percentage when it comes to market share.

Second and third are the high-discontinue Lumia 920 and the other low-discontinue Lumia, the 620, both with under 9%. Other than the 920, there are virtually no high-discontinue devices with an appreciable market share – neither the Lumia 1020 that has been out for a while, nor the 925 and 928 have managed to create a significant impact. The large-screened Nokia Lumia 625 has carved out a 2.9% share, though.

It's worth pointing out one more time that the above chart shows the worldwide marker share of all Windows Phone devices. There's just no HTC, Samsung or other maker that has a single phone with appreciable market share.

HTC does have 7% of the market, but Samsung and Huawei can't even break 2%.

In the US, the three major carriers have a WP dog in the game – Lumia 521 for T-Mobile is on top, followed by Verizon's Lumia 822 and the AT&T's Lumia 920 complete the Top 3.

In the UK, the 520 leads by a wide margin and oddly, it is followed by the recent Lumia 800. HTC has third place with the 8S.

In India, the Nokia Lumia 520 has over 40% of the market followed by its low-discontinue compatriots the Lumia 720 and 620. The 625 is at 7%, the affordable large-classy screen phone is meant to compete with cheap local brands.

From these numbers two things are clear – Microsoft practically owns its own market and it badly needs a high-discontinue phone to achieve any sort of success.




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