Kantar: Windows Phone Holds Position In November

By 11:02 Sun, 18 Jul 2021 Comments


Kantar has an early present for Microsoft – the preliminary smartphone Operating System (OS) market share numbers for November (check the October numbers here). Windows Phone continues to show a strong presence in Italy, where it held 15.6% of the sales for the month, outselling iOS which only had 10.6% of the market.

The iPhone 5s and 5c brought some fresh blood to the iOS landscape, so the expectation was that other platforms will drop during the holiday shopping frenzy under pressure by the recent iPhones.


Besides Italy, Windows Phone stood its ground in the vital (for Microsoft) US market and in Germany too. It did drop a small over a percentage point in the UK and its position in China declined also.

As before, Android dominates most markets except Japan and the US, where iOS is still going strong.

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