BlackBerry CEO Says Most New Phones Will Have KeyboardsBy cheatmaster 02:48 Sun, 18 Jul 2021 Comments
New management, recent goals. BlackBerry's short flirtation with touchscreen-only phones will be taking a step back as recent CEO John Chen says BlackBerry's recent phones will "predominantly" have physical keyboards.
BlackBerry will be returning to the core audience it was well-known for – corporate and government employees, who need – and prefer – a quality physical keyboard. BlackBerry's touch-only phones didn’t do so hot (bringing an eye-watering loss of $1 billion), so it's understandable for the recent CEO to want to return the company to what made it remarkable in the first place.
Not that the QWERTY-packing Q10 and Q5 sent customers into a buying frenzy, but Chen has a solution for that too. First, Ron Louks, former exec at Sony Ericsson and HTC, will run the device business. In an interview with Bloomberg Chen said:
“Ron’s a very creative guy. I think he’s more in touch with not only the technology and design to create a phone remarkable but how people like the phone.”
Second, Foxconn will hold over some of the manufacturing to assist produce phones for what Chen calls "developing and emerging markets". It's expected that the first phone to come out of Foxconn will be a touchscreen-only device.
Another recent go is the departure of Global creative director Alicia Keys.
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