Gartner: Smartphones Outsold Featurephones In 2013

By 12:36 Mon, 19 Jul 2021 Comments


According to analysts at Gartner, smartphones sales have exceeded featurephone sales for the first time in 2013. Smartphones accounted for 53.6% of sales in 2013, but in the fourth quarter alone they had a 57.6% share, showing their numbers are still growing.

Samsung remains the biggest smartphone vendor and even managed to gain some more market share in 2013, though the final quarter of a year marked a small decline for the company. The Gartner analysts believe Samsung needs to push its technology leadership in the high-discontinue and better bang for the buck in the mid-range to maintain its leading position.

Worldwide Smartphone Sales to End Users by Vendor in 2013 (Thousands of Units)

Company

2013

Units

2013 Market Share (%)

2012

Units

2012 Market Share (%)

Samsung

299,794.9

31.0

205,767.1

30.3

Apple

150,785.9

15.6

130,133.2

19.1

Huawei

46,609.4

4.8

27,168.7

4.0

LG Electronics

46,431.8

4.8

25,814.1

3.8

Lenovo

43,904.5

4.5

21,698.5

3.2

Others

380,249.3

39.3

269,526.6

39.6

Total

967,775.8

100.0

680,108.2

100.0

Apple, declined several percentage points in 2013 and in the final quarter, even though at the discontinue of the year the company added both NTT DoCoMo and China Mobile to its roster (the biggest carriers in Japan and China, respectively).

Worldwide Smartphone Sales to End Users by Vendor in 4Q13 (Thousands of Units)

Company

4Q13

Units

4Q13 Market Share (%)

4Q12

Units

4Q12 Market Share (%)

Samsung

83,317.2

29.5

64,496.3

31.1

Apple

50,224.4

17.8

43,457.4

20.9

Huawei

16,057.1

5.7

8,666.4

4.2

Lenovo

12,892.2

4.6

7,904.2

3.8

LG Electronics

12,822.9

4.5

8,038.8

3.9

Others

106,937.9

37.9

75,099.3

36.2

Total

282,251.7

100.0

207,662.4

100.0


Huawei maintained the third spot, but will face increased competition from Number 4, Lenovo, which just bought Motorola from Google. Lenovo's smartphone sales in 2013 doubled and Motorola will assist the company expand its overseas presence and enter the US market.

The breakdown by smartphone OSes shows Android keeps growing, Windows Phone managed nearly double the sales but it still has a tiny share of the market. It did surpass BlackBerry Operating System (OS) though, which is quickly becoming extinct.

Worldwide Smartphone Sales to End Users by Operating System in 2013 (Thousands of Units)

Operating System

2013

 Units

2013 Market Share (%)

2012

 Units

2012 Market Share (%)

Android

758,719.9

78.4

451,621.0

66.4

iOS

150,785.9

15.6

130,133.2

19.1

Microsoft

30,842.9

3.2

16,940.7

2.5

BlackBerry

18,605.9

1.9

34,210.3

5.0

Other OS

8,821.2

0.9

47,203.0

6.9

Total

967,775.8

100.0

680,108.2

100.0


Worldwide phones sales were 1.8 billion, of which nearly 1 billion was smartphones. Nokia still holds the second position behind Samsung in total phone sales, but it's quickly declining.

Worldwide Mobile Phone Sales to End Users by Vendor in 2013 (Thousands of Units)

Company

2013

Units

2013 Market Share (%)

2012

Units

2012 Market Share (%)

Samsung

444,444.2

24.6

384,631.2

22.0

Nokia

250,793.1

13.9

333,938.0

19.1

Apple

150,785.9

8.3

130,133.2

7.5

LG Electronics

69,024.5

3.8

58,015.9

3.3

ZTE

59,898.8

3.3

67,344.4

3.9

Huawei

53,295.1

2.9

47,288.3

2.7

TCL Communication

49,531.3

2.7

37,176.6

2.1

Lenovo

45,284.7

2.5

28,151.4

1.6

Sony Mobile Communications

37,595.7

2.1

31,394.2

1.8

Yulong

32,601.4

1.8

18,557.5

1.1

Others

613,710.0

34.0

609,544.9

34.9

Total

1,806,964.7

100.0

1,746,175.6

100.0


Featurephones are declining in general, but smartphones have problems too – they've practically hit the saturation point in developed markets. Still, emerging markets are showing huge growth. India, for example, posted a 166.8% growth in smartphone sales during the final quarter.

Source


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