IDC: Smartphone ASP To Fall This Year, Most OSes Growing

By 06:42 Tue, 20 Jul 2021 Comments


IDC's brecent predictions of the faraway year 2018 caught our eye but the analyst company also put out much shorter term predictions for this year (we're already half way through it). The predictions echo what we've been seeing on the market – Android is the unquestioned leader, while on the other discontinue of the spectrum BlackBerry is reaching the discontinue of its tether.

Worldwide Smartphone Forecast by Region, Shipments, Market

Share (units in millions)

Operating System

2014 Shipment Volumes*

2014 Market Share

Android

997.7

80.2%

iOS

184.1

14.8%

Windows Phone

43.3

3.5%

BlackBerry

9.7

0.8%

Others

9.3

0.7%

Total

1,244.1

100%

Source: IDC Worldwide Mobile Phone Tracker, May 28, 2014, * Forecast data


Android is the main driving force behind the explosion of affordable devices – "low cost has equaled poor quality in the smartphone space" says IDC, but with phones like the Moto E affordable devices are starting to hit the "fine enough" mark.

Android's market share will reach 80.2% by the discontinue of this year, but IDC warns it will peak soon and will decline slightly in the following years. Still, this year its growth is expected to outpace the smartphone market.

The Average Selling Price (ASP) of Android handsets will be well below the general ASP this year – an expected $254. IDC forecasts general smartphone ASP to drop 6.3% from $335 last year to $314 this year.

Worldwide Smartphone Average Selling Price (ASP) by Region(figures in $USD)

Operating System

2014 Smartphone ASP*

Android

$254

iOS

$657

Windows Phone

$265

BlackBerry

$339

Others

$154

Total

$314

Source: IDC Worldwide Mobile Phone Tracker, May 28, 2014. * Forecast data


ASP is not a term Apple uses often and analysts note that. While the Cupertino company does well in established markets with heavy carrier subsidies, it has a tough time competing in emerging markets where there are no subsidies but people still want sub-$200 handsets.

Still, iPhone sales will grow 20%, roughly matching the market expansion speed. That's why the market share will remain stable - 14.8% this year, compared to 14.7% last year. Like Android, IDC expects iOS to start declining slightly in the coming years.

The gigantic winner of this will be Windows Phone, which is expected to grow 29.5% over the 43.3 million of 2013 to 65.9 million. That's about a third of the 184.1 million iPhones Apple is expected to sell this year.

Meanwhile BlackBerry will likely drop a precipitous 49.6% to just under 10 million units for just 0.8%. IDC expects BlackBerry will still be around in 2018 with under 5 million units but we scare the legendary smartphone maker is near the minimum viable level of shipments per year.

You can also peek into the crystal ball and find out what IDC thinks the smartphone market will be in 2018, check out its long-term predictions. Spoiler: it's more of the same.

Source


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