ComScore: Samsung, Apple Grow In The US, Others DeclineBy cheatmaster 01:21 Wed, 21 Jul 2021 Comments
comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.
Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).
LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.
Top Smartphone OEMs
3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Even though Apple dominates the market, in terms of Operating System (OS) market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).
Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.
The top smartphone app by quite some margin was Facebook – 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.
Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.
Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this recommends surprisingly few iPhone owners utilize Apple's services.
Top 15 Smartphone Apps
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Apps
Smartphone App Audience
Facebook (Mobile App)
YouTube (Mobile App)
Google Play (Mobile App)
Google Search (Mobile App)
Pandora Radio (Mobile App)
Google Maps (Mobile App)
Gmail (Mobile App)
Instagram (Mobile App)
Yahoo Stocks (Mobile App)
Facebook Messenger (Mobile App)
Apple Maps (Mobile App)
Yahoo Weather Widacquire (Mobile App)
iTunes Radio/iCloud (Mobile App)
Twitter (Mobile App)
Google+ (Mobile App)
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