ComScore: Samsung, Apple Grow In The US, Others Decline

By 01:21 Wed, 21 Jul 2021 Comments


comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.

Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).

LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.

Top Smartphone OEMs

3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014

Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

Mar-14

Jun-14

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Apple

41.4%

42.1%

0.7

Samsung

27.0%

28.6%

1.6

LG

6.7%

6.4%

-0.3

Motorola

6.4%

5.9%

-0.5

HTC

5.4%

4.8%

-0.6


Even though Apple dominates the market, in terms of Operating System (OS) market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).

Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.

The top smartphone app by quite some margin was Facebook – 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.

Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.

Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this recommends surprisingly few iPhone owners utilize Apple's services.

Top 15 Smartphone Apps

June 2014

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix

 

Top 15 Apps

% Reach

 

    Smartphone App Audience

100.0%

1

    Facebook (Mobile App)

73.6%

2

    YouTube (Mobile App)

52.1%

3

    Google Play (Mobile App)

52.1%

4

    Google Search (Mobile App)

47.9%

5

    Pandora Radio (Mobile App)

45.6%

6

    Google Maps (Mobile App)

45.1%

7

    Gmail (Mobile App)

41.5%

8

    Instagram (Mobile App)

30.4%

9

    Yahoo Stocks (Mobile App)

30.3%

10

    Facebook Messenger (Mobile App)

26.9%

11

    Apple Maps (Mobile App)

26.2%

12

    Yahoo Weather Widacquire (Mobile App)

26.0%

13

    iTunes Radio/iCloud (Mobile App)

22.5%

14

    Twitter (Mobile App)

21.7%

15

    Google+ (Mobile App)

20.3%


Source


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