500 Thousand OnePlus Ones Sold, 1 Million By The End Of The YearBy cheatmaster 06:55 Thu, 22 Jul 2021 Comments
Despite problems with the pre-orders, OnePlus has managed to sell 500,000 of its OnePlus One smartphones. The number was revealed by co-founder Carl Pei, who assumed the company is targeting a million sales by the discontinue of 2014.
OnePlus isn't making much money on those sales - “We’re making a single-figure dollar amount on each phone,” says Pei. The company plays it smart, however, and has created a well-known brand with an advertising budacquire of $300, spdiscontinue on trying out different Facebook ads, but now the brand is spreading by word of mouth.
With such razor-thin margins OnePlus isn't hoping to create a living on the hardware. Instead, it's counting on accessories – "lifestyle products or specialized accessories" will be the gigantic earners at first, claims the co-founder. And when OnePlus gets a multi-million user base it will build out software and services to add to the revenue stream.
Of course, making plans and having them succeed are two very different plans as OnePlus found out with the first accessory it tried to put out – the Bamboo StyleSwap was cancelled, but leaks recommdiscontinue the company isn't giving up on exchangeable back covers.
Source | Via
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