Samsung Plans To Cut Phone Portfolio By 30% In 2015

By 09:47 Thu, 22 Jul 2021 Comments

Samsung head of investor relations, Robert Yi, has revealed during a presentation in New York that the company plans to slit the number of smartphone models it produces by 25% to 30% in 2015. With this step, Samsung hopes to fight the falling profits that were recorded in the last financial quarter.

Naturally, Samsung investors aren't excited with the latest developments and require changes that will head the company back to growth. As a result, the company plans to acquire back to double-digit percentage margin in 2015. The largest smartphone manufacturer maintained above 15% operating profit margins for 10 consecutive quarters, but in Q3 2014 that number fell to 7%.

There's no further information on which phone models will be discontinued in 2015. Reportedly, Samsung's focus will descend on the entry-level and mid-range phone segments. To streamline the process, Samsung will increase the number of components shared across the different models.

Robert Yi also shared that the company will try harder to focus on the Chinese market, where Xiaomi overtook it in market share. We're yet to see how the company's plans will turn into actions to acquire it back on track on its desired way to better profit margins and become number one in China again.




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