13 tips for Successful Blogging

Blogs can be a very marketable and
very profitable tool if used correctly.
Profiting from blogs is just a matter of
grabbing the attention of an audience
and not doing any actual salesmen
selling. In this article you will learn the
13 most essential steps to successful
1) Where to start?
You should begin your blog with a free
blog hosting service such as Journal
Home or Blogger. Starting with a free
blog hosting service allows you to begin
blogging instantly without having any
advance knowledge of scripts, hosting,
or programming. It allows you to focus
on your content and not the internal
maintenance of the blog. The best
benefit of starting with a free service is,
in the case your blog doesn't become
successful you do not lose any money
or are you left holding the bill. The great
thing about a blog is that they are
organized in chronological order, your
latest entry is displayed first. When your
blog traffic grows greatly and you are
ready to upgrade to your own domain
then you can simply make your last
blog entry the announcement of your
"move". Simply add a last entry stating
that your blog has "moved" and type
the new blog URL address. Which
directs visitors to your new blog site,
keeping your following, without a major
inconvenience to anyone. Upgrade as
you need to...but only when you need to!
2) Niche
A niche is a targeted product, service,
or topic. You should first decide on a
product, service, or topic which interest
you. Choose an area which you can
enthusiastically write about on a daily
basis. You can use keyword research
services like Google Zeitgeist or Yahoo!
Buzz Index to find popular searched
topics. It does NOT matter if your topic
is popular as long as there is a
audience for your topic and the topic is
precisely focused then your blog should
be successful. Anything can be
considered a niche as long as it has a
target audience no matter how large or
how small the audience is. A blog about
your cat can be a niche or a blog about
the species of the cat family can be a
larger niche market, if there are people
who are interested in hearing about
your cat or the species of the cat
family...you can even choose to build
your audience for a market which an
audience does not exist, but first you
must build your blog.
3) Update Daily (nothing less)
This step is a must and not a
suggestion. Updating your blog daily
not only keeps your blog more
interesting to readers, but it also gives
your blog fresh content on a day to day
making it more appealing to search
engines. Not updating your blog on an
occasional holiday or one day here and
there is understandable to most, but
missing days at a time or weeks is
unacceptable and will most likely result
in your blog being unsuccessful. To
keep your blog traffic and retain your
visitors interest it is a must to update
your blog daily with multiple entries.
You should try to update your blog
everyday with at least 3 or more daily
entries. The best way to accomplish this
is to set aside 1-2 hours a day for
tending to your blog and adding new
entries. It may even be wise to schedule
a set time which you dedicate to your
blog each day. Give yourself work hours
and treat your blog as a job, what
happens if you don't come to work for
days or weeks...you lose money or
worse you get fired! Same applies
here...if you don't update your blog for
days or weeks you'll lose visitors.
4) Traffic
It's no secret. You must have traffic to
profit from blogs. There are numerous
ways to build traffic. Paid advertising,
free advertising, viral marketing, search
engine marketing, RSS/XML feeds, and
word-of-mouth. You should always use
your blog URL address in the signature
of your email, forum discussions,
message boards, or any other
communication media. You should
submit your blog URL address to search
engines and blog directories. You
should submit your RSS/XML URL feed
to blog ping services like Technorati,
Ping-O-Matic, and Blogdigger. You
should confidently share your blog with
family, friends, co-workers, associates,
and business professionals when it
relates. Many blogs can be considered
as a collection of articles, for this
purpose you should submit your blog
entries (those that are valuable and
lengthy articles) to content syndicators
like GoArticles.com or ArticleCity.com.
Once submitted your articles can be
picked up and published by others. The
trick is to make sure you include your
Blog URL address in the "About the
Author" passage. What this does is
create link popularity and backlinks for
your blog, when someone picks up your
article from the syndication then publish
the article on their website the "About
the Author" passage is included with
each publication and the link you
included is followed, crawled, and
indexed by search engines. Imagine if
your article is popular enough or
controversial enough to produce 10,000
publications across the web. The search
engines is bound to find your site in no
time with that many publications and
credit you a authority on the topic, in
return increasing your rank on search
engines. The small effort of writing a
well written article is rewarding. You
should try to write at least 1 full length
article every week for syndication and
submit your article to at least 10 article
5) Track Your Blog
How do you know if your blog has
traffic? Just because no one is leaving
comments doesn't mean your blog isn't
growing. Many visitors do not leave
comments but they are returning
visitors. I know it sounds crazy but with
blogs people are more interested in
what "you" have to say! Many visitors
do not comment their 1st, 2nd, or 3rd
time. Some do not comment at all, but
are active daily visitors.
Tracking your blog does not have to be
overly sophisticated usually a simple
free page counter like StatCounter.com
or Active Meter will do the trick. Install
(copy/paste) the code into the html of
your blog template and start tracking
your visitors. Its better to use a service
which gives you advanced traffic
analysis, such as keyword tracking
information, referral information, and
search engine information. Visitors,
returning visitors, and unique visitors
should be standard for any page
counter service you choose.
6) Listen to Your Audience
When using the proper page counter you
should begin to see how others are
finding your blog and if through search
engines then which keywords are being
used to find your blog. If constantly
your blog is being found by 1 or more
keywords then focus your blog around
those keywords to make it even more
powerful. When writing entry titles and
entries use the keywords as often as
possible while keeping the blog legible
and interesting.
7) Multiple blogs
Use multiple blogging accounts to
attract more people. This means you
should have a blog with
JournalHome.com, Blogger.com,
LiveJournal.com, Blog-City.com,
tBlogs.com, etc. The more blog
accounts the better. You can copy/paste
from 1 blog to all others. Having
different blog accounts is like having a
publication in different newspapers.
This enables you to attract more visitors
and this also increases the chance that
1 of your blogs will be in the search
engine results for your focused
Short & Concise
Aside from the lengthy article a week for
syndication and publication your blog
entries should be short & concise (if you
can help it). Sometimes there are
exceptions to the rule and you have no
choice but to blog lengthy entries, but
try to avoid this as much as possible.
You do not want your blog entries to
become hours of reading. Visitors like to
easily find information and skim
through your entries. It is good to be
detailed and provide useful information,
but do not include useless information
or run away sentences that veer away
from your topic.
9) Digital Art
Try to include non-advertising graphics,
pictures, photos, and art in your blog
entries. Not too much. Once a week is
fine. Graphics can sometimes bring your
blog to life. Of course, the content of the
blog is the most important aspect and
you do not want to overshadow your
content with graphics, but displaying
graphics can add a bit of spice to the
blog. Be choosy about your graphics
and make sure they fit your entry topic.
You should add content with the
graphic, at least a caption. Original
graphics, photos, pictures, and art is
10) Keep it Personal
A blog is most successful when it is
kept personal. Try to include personal
experiences which relates to the topic of
your blog entry. Stay away from the
business style of writing. Write with a
more personal style and use first-
person narratives. Do not write any of
your entries as sales letters, instead
share product reviews and personal
11) Interact With Your Visitors
You now have the traffic you deserve.
You should begin interacting with your
visitors. Create a regular theme such
as: "Monday Money Tip" or "Picture of
the Week" which entices your readers to
look forward to each week.
Give your readers advance notice about
a product, service, or topic which you
are going to review and then talk about
later. If the President was scheduled to
give a speech then in your blog you
should state that you "will discuss the
speech and give your opinion after the
speech airs. Comments will be
Try your best to find exclusive
information that not many have. Do not
disclose any confidential or secret
information which is deemed illegal or
can potentially get you into trouble, but
try to get the scoop before everyone else
does. Such as: If your blog was about
Paris Hilton (the socialite) and you had
a blog entry about "Paris Hilton Getting
Married" then it would be interesting to
your readers if you had a actual picture
of Paris Hilton engagement ring. Give
your best effort to dig and search the
internet for exclusive information and
you will possibly come up with
something useful. Your readers will
appreciate this and they show their
appreciation through word-of-mouth
referrals. Imagine how many readers
will tell their friends, family, and others
about information they only can find at
your blog.
12) Make Money
Once your blog has gained some real
momentum and your blog traffic is
increasing then it is time to start
thinking about turning your traffic into
profit. You should use contextual
advertising, like Google Adsense or
Chitika. Contextual advertising is usually
text links which use the content of your
blog to publish targeted ads on your
blog. The payout is usually based on a
pay-per-click model, meaning for ever
click an ad receives you are paid a
small percentage of the profits. In
addition to contextual advertising it is
good to also use graphical advertising
such as: BlogAds.com, Amazon.com,
MammaMedia, or General Sponsored
13) You're a Professional
You're a professional now! What are you
still doing with that free blog hosting
service? It is time to upgrade to a
domain hosted solution. You need to get
a web host and choose a domain name
for your blog then check its availability.
Select the blogging software you wish to
use, such as: Squarespace.com,
WordPress.org, MovableType.org, etc.
When you have your new blog domain
setup and ready for traffic then it is time
for you to announce your move on all
your previous blog accounts. Your last
entry to the blog should be a "move"
announcement. The title should be
"Moved" and the blog entry should state
something like "Old Blog has been
moved to New Blog please follow and
bookmark this link for future reference:
This way all returning visitors and new
readers should not have any problem
finding your new blog domain.
At the level of a professional blogger
you may want to team up with 1 or
more other bloggers. This will create a
more interesting and more powerful
blog. The old saying "two heads is
better than one", more authors mean
more advertising and exposure because
each author will have a vested interest
in the blog. The idea of a team blog is to
make it profitable and rewarding for all
authors, while continuing to target the
blog topic and keeping the blog
interesting for visitors.
Following these blogging techniques
should make your blogging experience
much more rewarding. There is no
guarantee that your blog will become
popular or a household name, but the
effort should at least put you one step
closer. Making money online is not an
overnight experience like many may
think, but making money online is
definitely a foreseeable possibility. As
well, growing popularity on the web is
not an overnight experience, but through
time, dedication, and persistence you
will be rewarded with all the royalties of
About the Author
Abah moses is the owner and founder
of www.naijland.com and
www.abovenaija.com just to mention
but a few, He is an online internet
marketer, content writer, and IT
consultant. Abah moses has years of IT-
related experience and Internet-related
experience. His ingenuity, dedication,
and passion for technology, internet
marketing, & writing have made him a
monumental icon in the World Wide
Web. His blog can be visited at http://

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